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Press Release: Yusen Logistics Wins “Sourcing Initiative of the Year” at Supply Chain Awards

Yusen Logistics has won the category "Sourcing Initiative of the Year" at Retail Week's Supply Chain Awards 2011. The award was given in recognition of the supply chain solution the company designed in support of a major kitchen sales promotion staged by Kingfisher plc through its Brico Depot stores in France.

The Supply Chain Awards, which recognise "outstanding achievements" in the supply chain industry, were held at London's Grosvenor House Hotel on Wednesday, 7th September. Using Kingfisher's knowledge of the global DIY sector and Yusen Logistics' supply chain expertise, an innovative solution was designed that challenged traditional purchasing channels for kitchen components. Rather than buying domestically, the solution enabled Kingfisher to purchase directly from the low-cost sourcing region of south China. Yusen Logistics then consolidated over 150 kitchen components and arranged inspection and packing before delivery direct to store.

Alex Okamoto, Managing Director, Yusen Logistics Europe, said: "We are delighted to win this award as it recognises the value of the fresh ideas we are bringing to supply chains in the home improvement industry. By bypassing the traditional distribution centre (DC) network, we successfully improved product availability and reduced handling costs for a major customer. We are therefore extremely pleased for our innovation to be recognised in this way."

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For press related enquiries,
please contact:


Dean Weston
Director of Marketing
P. (201) 553-3840
C. (551) 482-6292
E. dean.weston@us.yusen-logistics.com





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